The visual identity of the Rio 2016 Games is inspired by the harmonic diversity and contagious energy of Brazil’s people and Rio de Janeiro’s exuberant nature. All the elements were created based on the brands, allowing for integration and alignment

Aimed at fostering a celebratory atmosphere and creating memorable experiences, the Rio 2016 ‘look’ is far more than a mere branding exercise – these designs will be a source of inspiration, bringing people and cultures together. Venues, products, uniforms – everything associated with the Rio 2016 Olympic and Paralympic Games, will have this stamp. The city will put on its best clothes to host the greatest sporting spectacle on the planet. Inspired by the rich landscapes of Rio and Brazil – full of the sinuous curves of mountains, rivers and lakes – the city’s best-loved icons, including Sugarloaf Mountain and Corcovado, will all take part in the celebration. And we have not forgotten that five other cities – Belo Horizonte, São Paulo, Brasília, Manaus and Salvador – each with their own iconic identity, will host Olympic football matches.