For the launch of their latest Nike Free collection, the brand was looking for a way to equip their ekins with the tools to educate consumers and retailers on the big update in the product's core technology, while at the same time, bringing to life the supernatural movement of Nike Free.

This auxetic outsole expands and contracts in all directions with the foot, moving more naturally. The challenge was to create an interesting and memorable experience that would show this in physical installations as well as iPad and desktop.

I worked on the physical installation and traveled with it to Madrid to set it up, making sure it ran smoothly during the event.