I concepted and wrote copy for this series of posters, for the Office of Diversity Initiatives.
Direct mail postcard
Web Copy for MyUMUC Student Portal, launched June, 2005. Under the leadership of Michelle C. Dunn, Associate Vice President, Marketing, I wrote the copy for the direct mail postcards above. We sent them along with an email series during the summer, to prepare for the launch of the new, secure student portal MyUMUC, encouraging students to log on before the fall semester and register online.
