Potential Branding Piece
Branding Concept
Branding Concept
This piece was done several years ago. I wanted to do some design concepts that involved taking a logo or visual identity through to a potential brand with a message. It started with the visual identity. Now that I look back on it, the piece has a bit of optical quality that you can notice if you stare at it for several seconds and then look off into the white space. "Live the City in Style" is a simple tagline I included on the advertising piece. This could hypothetically be seen as a magazine advertisement or on a billboard.
