To celebrate the launch of Furby Connect, I lead a exciting campaign that paralleled the interactivity and real-time connectivity built into the newest Furby. The campaign includes a range of content consisting of bespoke animated pre-rolls, a series of
Furby-led high impact banners and a visually impactful microsite alongside a Disney Channel TV campaign. Overall, the digital content was designed to match the
fun irreverence that Furby is known and loved for.

The Furby-tastic microsite on Disney.co.uk brought Furby’s fun nature to life using the same animations present in the toy as well as eye-popping animated gifs and downloadable content.

Quirky animated pre-rolls were produced to be used across Disney.co.uk and across the web. Using Furby’s mischievous character we parodied the themes of clickable and skippable ads.

Finally, a series of banners were deployed to drive tune-in to the Furby activity on Disney Channel at specific times where viewers were able to catch never-before-seen sneak previews of the toy. The banners cleverly integrated Furby’s product features, while
countdowns drove appointment to view on the linear channel and to the competition.