I'm Fat

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Obesity...Obesity Everywhere..

Advertising : High 5 High Grain Bread

After 4 months struggling, here is the project that I've done. This project is for academic purpose only. Basically, this project is totally aimed for those who are obese and those people who living in healthy lifestyle. Silver Bird Berhad is the one of the dominant bakery manufacturer in Malaysia for over 52 years yet still counting. As the title goes, "Simply The Better Bread", they keep their promises to keep Malaysians healthy with their soft loaf, essential nutrients and well-balanced diet bread. I've selected one the main bread product to be taken as my case study. It's one the famous product from Silver Bird Berhad, High 5 High Grain. The concept for this project, I've selected 5 Malaysians all-time favourite foods; cendol, donut, ice-cream, kebab and burger. So how it work? Target audience (obese and active people) will see themselves in those favourite food, and the solution is, High 5 keep their promises to the audience that High 5 has all qualities to keep Malaysian in a good health. Let's check out the progress and final ads.