WHAT DO YOU DO WHEN YOUR BIGGEST RIVAL LAUNCHES THEIR NEW PRODUCT RANGE AND IT LOOKS A LOT LIKE YOURS?
Steal their thunder.
Nokia phones have been in a range of vibrant colours for some time. So when Apple abandoned their well-known colourless product line and launched their iPhone 5C in a range of vibrant colours, we thanked them. Our simple tweet at the exact moment of their announcement hijacked #Apple worldwide and dominated the online conversation.
Nokia phones have been in a range of vibrant colours for some time. So when Apple abandoned their well-known colourless product line and launched their iPhone 5C in a range of vibrant colours, we thanked them. Our simple tweet at the exact moment of their announcement hijacked #Apple worldwide and dominated the online conversation.
"One of the best moment marketing tweets ever!"
- Twitter
In just 3 days, there were 40,467 retweets, stories on hundreds of blogs worldwide, and over 64 million impressions worth US$148.5 million in free media. Twitter confirmed it as the most retweeted brand tweet in the world. Ever. Nokia’s fanbase increased by 18% overnight, and Drum Magazine named it ‘Tweet of the Year’.
“Nokia can now boast about not just stealing Apple's thunder, but Oreo's too.”
- The Drum
Recognition:
D&AD Wood
IAB Mixx Shortlist
Shorty Awards Winner
3 x Shorty Awards Finalist
Campaign BIG Shortlist
The Drum 'Tweet of the Year'
D&AD Wood
IAB Mixx Shortlist
Shorty Awards Winner
3 x Shorty Awards Finalist
Campaign BIG Shortlist
The Drum 'Tweet of the Year'
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