Independent Coffee House

Independent Coffee House is a coffee house. The cafe has a rustic cozy feel and the color scheme is reflected in the cup. The company wanted to have mockups of the different coffee mugs for in the cafe and merchandise. The bags are for the different pasties that are sold, the shirts are worn by the employees and customers.

I designed the logo above for Independent Coffee House. I designed the steam coming from the cup to make the "P" in the name. This is the horizontal color version of the logo.

The logo above is the black on white horizontal version. The logo below is the white on black horizontal version.

The logo above is the color vertical version. The logo below is the black and white vertical version.

The mockup above to show what the logo would look like on the store front window.

I designed the stationary above. There is the letterhead, the envelope, the front and back of the business card.

The stationary is mocked up below.

I designed the four menus pages above. I used the cups along the side panels and centered on each page also has the cup. The different types of beverages and food are separated by font style and colors.

The menu mock-up below is how the pages will look like inside.

I placed the cup in the upper center of the cover. I wanted the logo to stand out while having the name of the coffee house on the strap that hold menu closed. I put the slogan on the bottom of the cover to help relay the message of a cozy place to relax.

I designed the front and back of the postcard above. The front of the postcard design is the colors and part of the shape of the cup. The back of the postcard has all the information on the left side and the right side would be addressed to the residents in the area.

Below are the mockups of the front and back of the postcard.

I designed the scan card ti help the customer to keep track of the points they earn and discounts they can receive. The front of the card is logo on a faded brown background. The back of the card has the basic information needed.

Below is the mock-up of the front and back of the scan card.

I designed the billboard above to help customers that are driving by on the highway to know what exit and street the coffee house is located. I felt that the image of a cappuccino would help the customer to get the feel of what type of items that maybe served at the coffee house.

Below is the mock-up of the billboard(s) that you may see on the highway.

I designed the newspaper ad above. I used the cup first to help it stand out in the ad. The cup is centered with the text.

Below is how the ad may look like in the newspaper.

The pastry bag has the vertical logo on the front, the cup on the side panels, and a picture of cookies on the back .

The canvas bag has the vertical logo on the front and back along with the information to call, visit the store or website. On the side panels had just the Independent name.

The paper bag has the vertical logo with the contact information on both sides of the bag. This type of bag maybe use for to go orders. There maybe a smaller size for items that would not fit in the pastry bags.