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Krispy Kreme - Halloween 2016 Campaign

Initial Campaign Scamps
Rough line drawings of possible point of sale applications for the campaign.
Campaign Posters​​​​​​​
Initial Feature Dozen Box Scamps
I wanted to create an interactive box that served two purposes to the customer.
1) A bright colourful box to neatly hold 12 feature doughnuts.
2) Cleverly open up into a Zombie gravestone display box, perfect for Halloween parties.
Free Standing Display Unit (FSDU)
These units were deployed in-store at select locations.
Floor Stickers
These were placed at the front of every cabinet, designed to look like the hands are coming out from underneath.
Shelf Edge Labels
Retail Store & In-Store Cabinet Mockups
Social Media Tiles
A small selection of social media tiles used on Facebook, Instagram and Twitter.
Digital Assets
Thanks for viewing :)


Krispy Kreme - Halloween 2016 Campaign
Published:

Krispy Kreme - Halloween 2016 Campaign

Krispy Kreme Halloween 2016 Campaign. Curse of the Doughnut Zombies was a fun project to work on. My focus was to design a campaign that looked f Read More

Published: