HP’s 'Sprout' PC debuted with a bang; the all-in-one was packed with an integrated projector, 3D scanner, touchscreen, and capacitive drawing mat. The initial launch captured the boldness of the product with a dynamic brand look, however, the online experience struggled to prioritize the many business goals let alone the user’s needs. All of these challenges were magnified on the mobile experience, so the team pulled me in to assist on the follow-up release.