This project was all about creating an ad series that fit within an existing brand. I chose Hydroflask, a company that creates various insulated water bottles and thermoses in an array of colors. They are considered an outdoor brand with a considerable following. 

For brainstorming, I listed benefits of the product with word associations. From there, I created possible headlines for the ads with concept ideas. While I only ended up using one of the three headlines I came up with, this was a great way to get the creative juices flowing, and getting me in the mindset of the company. 

Once I nailed down the big idea, I came up with these three ads for the series. All three use the same derivative layout. 

These ads are meant to speak to the avid hiker while intriguing the office worker. Either audience relates to the ads in a different way, and the separate places that are featured in the photos prove that you can take Hydroflask with you anywhere and on any adventure. 

Once the series was done, I also created a mock Twitter feed for the brand that stays within their current voice while introducing new material and copywriting that fits with the new ad series.