Honda Aero
Television and print campaign
Television and print campaign
American Honda Motorcycles was launching a unique product–a motorcycle with styling cues from the 1930’s. We decided to create a campaign that would have the true look and feel of the period.
Copywriter: Gary Kelly
Art Director: William Valencia
Art Director: William Valencia
Still can’t believe they let us shoot in black and white.
The first attempt at the CG motorcycle looked too good. We had to ask the designers to make it look more like a model.
We wanted to show some test footage of the bike being ridden, but legal said we could not use period leather helmets.
We used old LIFE magazine ads as reference for this piece. We hired an airbrusher to give it a truly retro look.
