Super Smart, Pocket Power
Nokia are a leading mobile phone corporation, and are always looking for new opportunities to create something special for their products so that the customer will feel significant within this competitive mobile phone environment. With the launch of the Asha 501, a new and fresh campaign was required. This involved taking a different direction from what was already released by Nokia’s current brand guidelines. This allowed for a completely new fresh campaign that would be still in keeping with the Nokia brand.