Venables Bell & Partners

Greg Bell had a vision of an ink blot brand image for his new Fresca campaign. Initially, I was provided with photographs of the can and a grayscale ink blot reference. After multiple rounds of color sketches, we agreed to pursue this direction. Our studio photographed the original can to capture the correct detail and perspective for the composition. Then, I meticulously painted and retouched by hand, including the magazine's open pages.