TigerAir launched an event that requires social media entries of themselves during lunch in exchange for flight vouchers. All the participants have to do is to take a picture of where they are and have their ideal destination written in their caption, and they stand to win vouchers to fulfil that dream.

The brief was to create a Social Media Activation for TigerAir's Facebook page; an announcement post and cover page. The image was chosen in consideration that it is an lunch event and you could be in your ideal destination because of it. The logo was inspired by the stamps we get when we travel with a inkjet texture.

Art Direction: Huang Yufei & Rachele Ho

Illustrator of Logo: Rachele Ho

Mentor: Mike Dela Cuesta