Medical Tourism - Airport Advertising
The following campaign was created for one of our medical tourism clients, The Commonwealth of Puerto Rico. The campaign was created for use in airports that are frequently used by mainland Americans of Puerto Rican descent. Although the advertising campaign are being well received by this demographic, we've seen a lot of engagement from people from all over the mainland United States. The core concept of the campaign was to recreate and show the "healthcare cross" throughout various Puerto Rican destinations.
Panel 1 - was designed for an airport terminal wall that was 40 ft long by 9 ft tall.
Panel 2 - was used for pillars adjacent to the main wall.
Panel 3 - was used for pillars adjacent to the main wall.
Panel 3 - was used for pillars adjacent to the main wall.
