Taking our learnings from the success of our What If® desktop experience, eH wanted to envision it as a mobile offering. 

What If® is eHarmony's match platform for users that fall outside of distance, age and other restrictive settings. The aim of the app is to help users navigate quickly through their matches' photos and profile data and push them towards communication, in addition to pulling in CTA's for personal profile completion. The look and feel of the product took a page from the iPad redesign wherein we echoed the use of textures, palettes, and fonts.