Jeffrey's
Coffeeshop
Coffeeshop
Jeffrey's Coffeeshop — the original project network of stores with exclusive offers in Moscow of coffee, its roasting techniques and a wide range for a quick lunch. In addition, each network coffeeshop — a comfortable and sophisticated place with a spirit of travel and discovery. It corresponds with the values of the yuppie generation, their meetings with friends, work and a pleasant conversation with the barista in a spare moment of their busy lives.
Develop a new logo and corporate identity for a project that meets the quality and transmitting the benefits of the product. The logo should be more stylish, mature and rigorous. It is necessary to keep the key character and his story — moose Jeffrey — traveler, connoisseur of coffee, came from Alaska to share with us the best varieties and methods of brewing coffee.
After a detailed study of the product, the values and the basic needs of the target audience, as well as the history of Jeffrey's Coffeeshop brand, it was revealed that the legend and the image of an moose necessary modern accents. We started it with the study of homeland character Jeffrey — Alaska, and soon realized that one of the symbols of this state is a canoe. Canoing is a popular type of leisure and advanced young locals and tourists, for whom the journey — it's a lifestyle. This attribute of modern Alaska successfully correlated with the values of the target audience Jeffrey's Coffee and formed the basis for the logo. The logo is the minimalist image Jeffrey moose crossing the country on its canoe. The basis of the color of the logo is based on data analysis solutions of target audience attributes of life in Alaska and the modern trends of the coffee.
The deep red color, which, on the one hand, the tradition of painted wooden canoes and household items to Alaska,
and on the other — the color of ripe berries, ready to become the choicest coffee beans. The basis of corporate identity
were selected kinds of different countries, on the inspirational achievements and to travel, so valued by the target audience.
Thus, the idea of a new corporate identity and logo of the project was the opportunity to each guest be transferred anywhere in the world and feel like a discoverer of new coffee flavors and emotions. Buying each cup allows you to carry with them not only a delicious drink, and part of the country where it grew up, and a sense of caring about the quality of the project team. We have achieved that visiting Jeffrey's Coffee — with its popular, technologically advanced and free spirit within each coffee house, helps the visitor to identify himself as a connoisseur of coffee and a man with modern views on liberal values.
