This was an exercise on headline writing for Celestial Seasonings tea. My goal was to show the health benefits of green tea, while simultaneously making some sense with the body text that is already written.
This was another exercise on writing headlines and body copy. Even though I have a BA in English with a focus on Creative Writing, it was fairly difficult to come up with catchy headlines for this ad. My goal for the headlines was to highlight the yummy natural flavor and the health benefits of Tropicana's OJ. Body copy is based off the info found on the Tropicana website.
