Four Posters Designed for Market Research Survey
The posters were developed to present elephants commenting on real-life situations they found themselves in before they moved into the Elephant Sanctuary. The designer incorporated each particular issue as part of the overall design for each elephant. Although the images are somewhat graphic, they represent the realities of life in Africa that elephants in the wild still face.
Market Demographics and Design Effectiveness Evaluations and Survey Results
The results of the survey were similar to those assumed for the exercise. The first three questions established the validity of a few important demographic assumptions made for the target audience. The balance of the questions asked for a ‘yes or no’ or required subjective opinions. The survey went out to an audience of about 90 individuals including some in Korea. The latter required the survey questions and possible responses to be translated into Korean from English. The participants returned 31 completed surveys, which made the response rate of 33% a valid basis for making design decisions in the future.
