Ruff'n Rawsome Identity

  • Ruff'n Rawsome:
    identity and packaging

    Friendly yet sarcastic, organic yet bold. Meet Ruff'n Rawsome, a new line of natural dog treats. The symbols in the logo reference the title's play on a certain expletive, alongside other icons addressing the client's request for something that feels organic and natural. The mark and its icons are carried through a series of packaging, copy-writing, and online ads. This identity is recipient of the 2016 AIGA Flux Student Design Competition award. For more information on these awesome treats, please visit