Ruff'n Rawsome Identity

  • Ruff'n Rawsome:
    identity and packaging


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    Friendly yet sarcastic, organic yet bold. Meet Ruff'n Rawsome, a new line of natural dog treats. The symbols in the logo reference the title's play on a certain expletive, alongside other icons addressing the client's request for something that feels organic and natural. The mark and its icons are carried through a series of packaging, copy-writing, and online ads. This identity is recipient of the 2016 AIGA Flux Student Design Competition award. For more information on these awesome treats, please visit https://ruffn-rawsome.myshopify.com/