This is a black and white advertisement for the Huntsville Barbecue Company. The black and white background image is smoke. Since Texas is known for its smoking techniques, I felt that this would be a purposeful and neutral background. I am hoping that readers will be enticed by the swirling of barbecue smoke.

The advertisement is placed in the top left corner showing that Huntsville is advertising a bogo offer for a meat platter, December 5 -10. The logo is placed adjacent to the top right corner. I felt that leaving a white background behind the logo was important so the reader would not have to strain to find it. Also, the basic information of the restaurant is found under the logo. The purpose of the layout is to provide flow.

I choose two fonts, serif and sans serif called Bodoni and Showguide.  They alternate between each line of text and readable.  The main text, “Buy One…” is also placed adjacent to the top left corner, intended to pull the reader in. Come to the Huntsville Barbecue Company and enjoy a free Meat Platter.