Complete visual cohesion for launch of new business division
The Brief
NBD specialise in being able to leverage local relationships whilst delivering world-class banking solutions. They needed a visual identity and market positioning developed for the investment banking division of their business, which covers asset management, the private office and private equity divisions.
The Brief
NBD specialise in being able to leverage local relationships whilst delivering world-class banking solutions. They needed a visual identity and market positioning developed for the investment banking division of their business, which covers asset management, the private office and private equity divisions.
Result
Investments are built on performance where putting your money into something you have the expectation of gain. I visualised this through a series of b/w photographs created an intriguing and slightly metaphoric appearance. This and text were placed within a grid structure, a system influenced by the logo. The overall design was brought to life with the use of metallic ink, stock and uv varnish at the print stage.
