2012 eHarmony Australia Homepage
Global style adapted to Australia
Working with the marketing manager for Australia, I adapted the tabbed homepage approach that has tested well in the other eHarmony locales. Australian singles from their TV campaign were pulled in, and the tabs were updated for the market.
The first "tab" contains tested high converting copy and photo. The second features an interactive periodic table that explains eHarmony's matching methods. The third is a video pulled from their YouTube channel which explains how eHarmony works. The fourth tab highlights TV spots and behind the scenes footage. The banner just below the main homepage content takes you straight to the fourth tab.
Search engine content lives just beneath the banner.
