MDM555 Effective Copywriting
Testimonial ADS
The series of projects required choosing an existing non-profit organization to work with, also decide who are the appropriate target audience and writing profiles; developing new taglines for the organization; writing and drafting six testimonial ad concepts; and revising, and finalizing three of the strongest concepts ads.The purpose of this campaign is to raise awareness about domestic violence, educate the target audiences on what steps to take to get help.
Target Audience Profiles
The testimonial for this ad is Not the person, but something associated with the person. This ad purpose is to increase awareness of those affected by Domestic Violence.
This ad purpose is to increase awareness which uses the voice of a victim extreme user to speak to the audience telling them not be stay silent and speak out about domestic violence.
This ad uses the voice of a victim extreme user to speak to the audience by describing what her perpetrator would say to her.
