Guinness World Records is one of the UK's best known brands, with 55 years experience and offices all over the world. Working as development partner for Google, we were commissioned to create a high-profile web-app for Guinness World Records. The app (“Record Player”) is a video channel optimised specifically for Google’s Chrome browser that features exclusive GWR video content -delivered via a slick, interactive HTML5 interface. We wanted to ensure the app ticked as many boxes as possible in terms of functionality, accessibility (within Chrome) and performance, so we incorporated several HTML5 features including HTML-canvas, HTML-video, offline-caching and session-history.

The results?

Within four weeks following launch, the app had amassed 70,000 active users - roughly a third of GWR’s YouTube channel audience, which had been active for six years.

View the project.