Katto which means 'cut' in Japanese is a quick-stop restaurant that features
a selection on poké, or raw fish salads of Hawaiian origin that are fast gaining popularity as quick yet healthy all-in meals.
The name Katto was chosen as it refers to the cutting of the raw fish into cubes;
a signature of poké. The brand identity shape and forward slash is therefore inspired by both the dish and the name; in colours reminiscent of raw salmon
and tuna. The Katto brand name is rendered in brush script style, emphasising the raw and unprocessed qualities of poké.