Finch, a new name, a new identity.
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Our objective was to generate a new name for a Financial Advisor that was contemporary in its sound and feel. The brief was to stay clear of the usual images of trees and hands. The Finch name and image was chosen because it is considered the most highly developed of the birds, bright and cheerful, something that the Financial industry isn't, especially to newcomers.
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Our objective was to generate a new name for a Financial Advisor that was contemporary in its sound and feel. The brief was to stay clear of the usual images of trees and hands. The Finch name and image was chosen because it is considered the most highly developed of the birds, bright and cheerful, something that the Financial industry isn't, especially to newcomers.
