Kun Nhai / คันไหน (2016)
product design, UX design, app promo
Kun Nhai [คันไหน] makes public bus transportation in Bangkok, Thailand, easier for first-time and regular riders. The issues with buses nowadays are the endless wait time and not knowing how to start using the bus. With Kun Nhai, it becomes very easy to start. Riders simply type in the destination, and Kun Nhai will offer the best and closest route options, with the notification of when the bus arrive and reach destinations.
Kun Nhai means ‘Which Bus’ in Thai. The name was derived from the question Bangkokian usually ask when they need to catch a bus: “ต้องขึ้นคันไหน” [Which bus to catch?]
→ research, process, and app details PDF
→ research, process, and app details PDF
About Thai buses
The bus system (TH: Rot-Mae) in Bangkok is very complicated. There are over 400 lines, with hard-to-access resources. It is a system that requires people to learn from word-of-mouth. Due to traffic, buses are unreliable. There are no signs on the bus, resulting in first-time riders missing their destination. Buses are important because they are cheap and reach almost everywhere in Bangkok.
Target Audience and Personas
The app focuses on the Bangkokian students and adults, who are both first-time and regular riders. For further research and personas, please look at this PDF, also posted above.
Directions: simply type in destination and choose the best route. Riders do not need to be an expert in Thai bus system.
Lines: riders can turn on the notification for specific bus stops.
Hypothetically, all buses are equipped with GPS. Kun Nhai lets the riders know how much time until the next bus arrive. Further more, riders can rest assure that they will not miss their destination, as Kun Nhai will notify them when they reach it. For regular riders, they can simply check the ETA of their buses at selected stops by saving them in a list.
On Boarding screens
App Promotion Video
App Walkthrough
