Client: Resorts World Sentosa
Brief: Build a hoarding around the casino's new oceanic theme.
Idea: A game-changing experience awaits at the soon-to-be revamped lounge space. We emphasised that fact in both design and copy.
Client: DBS
Brief: Inform expatriates living in Singapore of the exquisite meaning behind each CNY treat. Huat ah!

Client: Today Got Class
Brief: Enhance brand awareness based on its promise, "For parents, by parents".
Idea: Level with working mums and offer advice on how to find the best enrichment classes for their kids—through its free-to-use education provider platform.
Client: Marina Bay Link Mall
Brief: Give each mall tenant an editorial edge.

Client: Garuda Indonesia Singapore
Brief: Shine a spotlight on Indonesia's lesser-known holiday destinations. 
Idea:  Amongst other picturesque getaways, each locale comes furnished with its own header and caption.
Client: Burger King SG
Idea: How do we translate a time-worn idea like "more deals, more meals" onto a coupon? Answer: Always through a fun and catchy way.
Client: Burger King SG
Brief: Create a 10-second launch video for fan favourite Chicken Fries' return.
Idea: A Christmas jingle about Chicken Fries' iconic taste and flavour. 
Chicken Fries X’mas Pocket TVC
‘Chicken Fries is coming to town’


That flavour you miss
Savoury twist
Delicious crisp
Hard to resist
Chicken Fries is coming to town

Seasoned with spice
Naughty and nice
You shouldn’t think twice
If one will suffice
Chicken Fries is coming to town!
Written Work
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Written Work

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