Company: Yarn Stories
Project: Identity Manual | Identity Design
Role: Class Project
Yarn Stories is a small town fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. The identity features a main lockup with the logo mark and signature as well as alternative variations in horizontal and vertical options. The identity is extended onto packaging labels for a ball and hank of yarn, business cards, and labels for the finished items sold at the store front.
Featured on Packaging of the World
Project: Identity Manual | Identity Design
Role: Class Project
Yarn Stories is a small town fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. The identity features a main lockup with the logo mark and signature as well as alternative variations in horizontal and vertical options. The identity is extended onto packaging labels for a ball and hank of yarn, business cards, and labels for the finished items sold at the store front.
Featured on Packaging of the World
Preferred Lockup
Alternative Horizontal Lockup
Vertical Lockup
