STRATEGIC GAMEPLAYS.
How to address families, with a product that is the perfect match not just for breakfast, but also for lunch and other moments of the day?
We invented a new game: SPIN THE SPOON. One that starts in the morning, that can go on and on in combinations for the whole day.
Under the TASTE FOR COMBINATIONS positioning. Taste speaks about the "joy" Olympus yogurt gives you (as an enabler), but also about the tastiness of the product.
PROMO CAMPAIGN. Users were spinning the spoon, as the spoon was stopping it pointed out the city in which the summer vacation (prize) was.
A different approach for the our Healthy Lifestyle target: LITTLE RESOLUTIONS
This tactical pillar was to be lauched at the beginning of the new year. A period when people overpromise to themselves. Insted we said start with a little consistent step, inspired by the consistency of our product.
Under the same TASTE FOR COMBINATIONS positioning we created mixes for an active lifestyle.
