Rorschach Paintings
Branding for "Breath", a buddhist style Chinese restaurant. I knew zodiac a was nice place to start for your typical Chinese food menu, and I wanted to present a different perspective on the typical symbols. I scanned black and white ink blots, colored the white segments, and did lots of rearranging in photoshop. I drew some key parts of each of the animals faces to help them read a little faster and clearer.
The logo is set in various weights of Helvetica to embody the buddhist notion of prana–breath.