Fusteria Miquel, branding project
Raw personality
Fusteria Miquel is a small carpentry of Cardedeu (Barcelona / Spain) that perfectly embodies the values of craftsmanship. Tradition, experience, singularity, quality and a "special" allure that it is impossible to achieve a modern industrial production.

I think in this world of "ikeas", "zaras" and "apples" in which we live, where everything is so fleeting, technological and cold, there is still room for warm objects, particularly with soul. For that reason we decided to make the values of craftsmanship, differentiating the brand and communication.
Among the classic and the modern, the logo tries to collect all these essential values in a complete set of interesting shapes, inspired by the organic patterns of wood.
The rest of the graph plays the same raw simplicity, deliberately monochromatic, adding some inspiration from the typical office or factory typography.
Raw personality
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Raw personality

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