Hoiden is a fashion design label situated in the trendy suburb of Richmond Hill, Port Elizabeth. First launched at South African Fashion Week in 2011, our designs went from a range of casual wear to being sought after by brides across the country for their bridal parties. From the humble beginnings of pop-up shops to our own local manufacturing warehouse, Hoiden is passionate about being hands-on and involved in every aspect of your custom-made design. Our style embodies the romantic, bohemian-chic and simplistic look of the modern-day bridesmaid.