Thesis: Graphic designers and the struggle of local businesses
I did research on how important the local community is and interviewed some community organizations about the roles of graphic designers. After the interviews, I found that graphic designers mostly do what they are told to do. However, I think graphic designers can contribute more than that, such as strategy planning.
I created a campaign, “Fort Greene First” that is centered around graphic designers. I designed a system that can be applied to the local businesses.
I created a campaign, “Fort Greene First” that is centered around graphic designers. I designed a system that can be applied to the local businesses.
cover
Content page
Inside page
Fort Greene First logo (Fort Greene community in Brooklyn)
Poster design- "discount week" at various local shops
Customer reward program
In-store signage
