I C E B E R G G I N
In the crowded gin market, Iceberg Gin needed a way to stand out and appeal to consumers who appreciate a smoother, cooler drinking experience. The challenge was to design a packaging solution that not only communicates this unique-selling-point but also functions effectively to keep the gin at an optimal temperature.
The bottle has a dual-compartment structure that includes an inner compartment filled with a water-based solution, sealed, and safe from the gin. Consumers simply place the bottle in the refrigerator before use, and the water freezes into ice, thereby encasing the gin in a cooling layer.
