30 Days on the Road for Levi's
The concept was simple: drive across the United States and take pictures along the way. Shot for the launch of the Levi’s Go Forth campaign, this project explored real people and their stories. The result of this month-long, nonstop adventure is a document of a place and time framed around the classic American road trip.
A huge success online, the project marked one of the first big brand collaborations with Facebook. It resulted in an exponentially bigger daily following on the Levi’s fan page, was eventually printed as a bespoke book, and made into a film presentation that was shown all around the world.
A huge success online, the project marked one of the first big brand collaborations with Facebook. It resulted in an exponentially bigger daily following on the Levi’s fan page, was eventually printed as a bespoke book, and made into a film presentation that was shown all around the world.
