A to B: Type & Travel Conference Identity

  • Motion Graphic Introduction to the identity. A to B is a theoretical conference that explores grid systems, speed, movement, maps, and how they relate to typographic structures and information design.
  • Style guide and iterations. The final design system focuses on rigid grid structures, versus organic lines. It draws from existing systems to break down directional cues into a pure, universally understood form.
  • Folded ready-to-mail poster with tearable registration form
  • Conference identity badges for guest speakers and attendees
  • Wearable take-home souvenir from the convention: a sports watch