Compression supports the key driver of human performance - the heart. Increased blood flow and better circulation enables better performance and a faster recovery. This creative connects the physical world of product function to the metaphysical or emotive world of having 'heart'. This image is based on the Vitruvian Man and it's meaning. It was used as a general brand image to illustrate that compression is for all sports and all people from 2015 to 2016. I built all the creative, directed photography, designed the graphics.

Imagine the feeling when you're about to take the shot - that heart stopping moment - YOUR heart stopping moment AND the crowd's - the moment where you know you're to make it or miss it. Empower your heart with 2XU Compression. Make the shot.

Winners are not made in stadiums, they are made on the training pitch. Every second, minute, hour, day you spend training in the off season is important. Winning is truly in the blood and through better heart function as well as a state of mind. The faster you can recover, the better you will perform.

Imagine the feeling of being unbeatable. Having the confidence in your body and mind that you will be a champion. This Jan Frodeno - current World Ironman Champion.