Bluw had acquired a company called MooCow in 2009, and absorbed their range of novelty inflatable wigs, including the mohican below, and a concept for a top hat they had been developing for St Patricks Day.

We used these existing products to put together a concept for some England football-themed inflatables. The products were photographed and edited in-house, while I created a "football Crazy" style-guide, to be applied to the existing packaging nets.