Young glory Round 6
Planned Parenthood
Sungsu Park & Alicia Loupia
EDHEC Business School
PROBLEM: Conservatives have painted Planned Parenthood as the enemy.
Planned Parenthood has become the symbol for abortion when abortion makes up only 3% of their services. Our current political climate has turned a healthcare facility into a political debate.
OPPORTUNITY: Reframe how Planned Parenthood is talked about.
Planned Parenthood has always been about offering women the full spectrum of reproductive health care. This includes STD testing, vaccines, birth control, pregnancy testing and services, sex education, LGBT services, men’s sexual health and general health care.
POV/THE MESSAGE:
When you think Planned Parenthood, don’t think abortion. Think prevention. Around 80% of patients receive services to prevent unintended pregnancies (birth control, condoms, sex education). Prevention means less abortions. It means people can decide to have a baby when they are ready mentally and financially. It educating young people to stay safe and healthy. It means that this organization gives women control over their lives and how they want to live it. Planned Parenthood is pro-prevention.
