3 6 D A Y S O F T Y P E
With a newfound interest in reverse-contrast type and animated posters — inspired by Karloff Negative and Studio Feixen respectively — my concept for this year's challenge was to combine the two. I would (1) create a simple, geometric letterform, (2) find a fresh way to animate it everyday, (3) then find ways to make it more visually interesting in a poster format.
The type doesn't animate in or out; instead, it explores different ways of expressing its high-contrast nature.
P R O C E S S
(1) Letterform Construction
(3) Laying out and Polishing