Orange Reel and Ace have been working together since 2011 - developing the first brand in 2012 from a sketch of the owners own making and then rebranding for 2016, to keep up with the growth of the firm.
The brand today showcases Ace, and its owner Ami, as a strong crafts manufacturer and designer in the highly competitive arena. The character allows Ami to keep the brand personal, eliminating the corporate coldness which puts many off a handmade sale. The flexibility of this character allows the business to offer broad services at a range of prices, without compromising the brand,
