Claire Hartley's profile

Dancing Leopard Clothing — Brand identity & Print


Founded in Ibiza, Dancing Leopard is a women’s clothing brand inspired by all things exotic and tropical. With a flare for combining vibrant prints with flowing fabrics, their colourful collections are designed for the free-spirited and made fit for Balearic summers. The leopard is one of the most beautiful, exotic and graceful animals in the wild — and the Dancing Leopard brand needed to embody this personality; from beach to club and from dusk till dawn.

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A delicate nude colour that wouldn’t distract (or clash!) with the brand’s ever changing seasonal collections. Inspired by glistening Ibizan sunsets, we used copper as an accent — a texture on screen or foil block in print. Aqua and azure make up the secondary palette — so bright and energetic they’re used across social media and print where we can be more playful in application.

I created a pattern library for the brand; a palm — well known for it’s tropical rainforest climes, abstract mountains (or triangles, whichever way you look at it!) and curvaceous sea waves. Each illustration was hand drawn and designed on a seamless grid.

Photography by Fork & Dram

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Dancing Leopard Clothing — Brand identity & Print
Published:

Dancing Leopard Clothing — Brand identity & Print

A vibrant brand identity and print design for a Balearic inspired fashion label.

Published: