Front Cover. Main photo is saturated with an orange overlay which continues over to the back cover. Pet project follows the spine in a low opacity.
Pet Project Brochure
Brief: Create a brochure with twelve pages utilizing a minimum of twelve photos of a pet project. Choose an essay that relates to the pet project.
Pet Project: My pet project over the last few weeks has been to photograph a tape measure. I have focused on contrast, emphasis, manipulation and focus.
Essay: I chose a speech given by Clayton Christensen who is the Kim B. Clark Professor of Business Administration at the Harvard Business School of Harvard University. He talks about his conclusion to the question "How Will You Measure Your Life?" through study of scientific theories and drawing on his own religious faith his insights are thought-provoking and inspiring.
Above: Brochure Cover.
Below: Final Brochure Spread Mock-ups.
Inside Front Cover and Page 1. Blue and Orange color scheme flow across the pages. Type is arranged in two columns and a bold sub-head.
Pages 2-3. Text wraps the image of the pet project. The text on the right-hand side of the right page is set in bright orange to add interest and repetition.
Pages 4-5. The pet project is manipulated to outline the shape of a victim. Text wraps around the crime scene. A bold orange color block saturates the image.
Pages 6-7. Blue saturates the photo and provides a background to crisp white text. Orange text adds contrast and variety.
Pages 8-9. Magnifying glass illustration is outlined with the pet project and offset in orange.
Page 10-11. Silhouette vector images house layered photos of the pet. Orange and blue saturate and outline the silhouette. The text wraps the nose creating emphasis to the text.
Page 12 and Inside Back Cover. Photo points to the most important quote by the author and the purpose of the talk.
Back and Front Cover. Orange overlays images and spans from back to front cover. White text draws interest and emphasis to the quote.
