Precision Radiotherapy Marketing Campaign
A major 16,000 foot expansion of the radiation center and acquisition of new-generation linear accelerator system necessitated a brand refresh and marketing overhaul. 'Your Tumor, Your Team, Our Mission' campaign focused on the patient experience, convenience and physician trust. Our team designed a responsive website, designed print and billboard advertising, wrote patient hope stories, and developed patient education materials for the common types of cancers treated at the center.