Concept Branding & Packaging
urban grow is a company spreading the enthusiasm for urban farming through high quality gardening-starter packs. It caters to the metropolitan ecologist, plant enthusiast and amateur gardener alike, specializing easy-to-germinate seed packets for a wide variety of household vegetables. With an ever-growing network of vertical farms that supply seeds and vegetables locally, urban grow is at the forefront of the urban sustainability movement.
By modernizing the visual appeal of outdated gardening brands, urban grow hopes to re-contextualize the personal garden for a contemporary demographic as something viable and sexy.
Design & packaging development: Burton Booz
Photography & photo editing: Maxfield Strode