Yasso Frozen Greek Yogurt
Hello Summer Trailer & Pick-Up Truck
Hello Summer Trailer & Pick-Up Truck
The Yasso Truck was key in exposing the brand to thousands of consumers nationwide during the Hello Summer National Tour 2012.
As the main source of free Yasso product samples, the trailer communicated the core Yasso branding of an all-natural, healthy treat. The tailgate of the trailer and the pick-up truck were branded to promote the ongoing national tour as well as the Goodbye Winter $10,000 Getaway sweepstakes.
For this project, I was responsible for creating a die-line for the trailer from scratch, designing a trailer wrapper consistent with all other Yasso branding, and promoting the Hello Summer Tour via the trailer tailgate and pick-up truck.
As the main source of free Yasso product samples, the trailer communicated the core Yasso branding of an all-natural, healthy treat. The tailgate of the trailer and the pick-up truck were branded to promote the ongoing national tour as well as the Goodbye Winter $10,000 Getaway sweepstakes.
For this project, I was responsible for creating a die-line for the trailer from scratch, designing a trailer wrapper consistent with all other Yasso branding, and promoting the Hello Summer Tour via the trailer tailgate and pick-up truck.
