A laboratory for style makers
The PumaLab is the trending ground for Puma's latest select styles and limited-edition collaborations. Found exclusively at select FootLocker locations throughout the United States, the Lab is designed to be a construct (or grid) for Puma's ever-evolving, statement-making styles. By design, the Lab can be quickly refreshed and adapted to accommodate any wildly creative fashion statement, proving style is a giant experiment in self expression.



The PumaLab is the trending ground for Puma's latest expressive, statement-making styles. Rooted in sport, the PumaLab is an expression of the places Puma style originates; the city streets, fields and courts. The places where dreams are born and legends are made.


Brand Positioning & Strategy/Brand Design/Environmental Design/Experience Design/Retail Merchandising





PumaLab Refresh
Published:

PumaLab Refresh

Brand and retail refresh for PumaLab

Published: